ADVERTISERS AND PUBLISHERS ARE ALWAYS LOOKING AT METHODS TO SELL THEIR PRODUCTS/SERVICES MORE EFFECTIVELY. FOR THEM, REAL TIME BIDDING IS A GREAT WAY TO INCREASE TRANSPARENCY AND EFFECTIVENESS WHILE BUYING AD INVENTORY FOR THEIR AD CAMPAIGNS.
When you buy ad impressions in bulk, you end up paying same price for all the impressions bought, irrespective of how much value they add to your ad campaign. Through its ad exchange, Branmark Infomedia avails a platform where bidding, buying and selling of ad inventory from an array of ad networks in real time becomes possible. Real time bidding not only allows purchase of impressions based on real time traffic, but also focuses on the individual user as oppose to the whole audience. This creates an opportunity for the businesses to target audience as per their requirements and maximize conversion rates.
Real time bidding simply means buying ad space on a particular webpage simultaneously when it is being uploaded at the user’s end. As a user clicks on a link of a webpage, the bidding for impression on that page goes live. The advertiser who pays the maximum bidding price for it gets their ad displayed on that webpage. This whole process is completed in a few microseconds it takes for a webpage to upload. The price of the impression is decided in real time, according to the rate at which advertisers are willing to buy the ad impression, that is why it is called, real time bidding.
The introduction of programmatic buying and selling of ad inventory through real time bidding has been revolutionary in the field of digital marketing. Here are some quick reasons why you should give our real time bidding service a chance:
Less wastage of money, by making buying decisions based on the importance and relevance of the webpage.