What is Real Time Bidding?

When you buy ad impressions in bulk, you end up paying same price for all the impressions bought, irrespective of how much value they add to your ad campaign. Through its ad exchange, Branmark Infomedia avails a platform where bidding, buying and selling of ad inventory from an array of ad networks in real time becomes possible. Real time bidding not only allows purchase of impressions based on real time traffic, but also focuses on the individual user as oppose to the whole audience. This creates an opportunity for the businesses to target audience as per their requirements and maximize conversion rates.

What is Real Time Bidding?

Real time bidding simply means buying ad space on a particular webpage simultaneously when it is being uploaded at the user’s end. As a user clicks on a link of a webpage, the bidding for impression on that page goes live. The advertiser who pays the maximum bidding price for it gets their ad displayed on that webpage. This whole process is completed in a few microseconds it takes for a webpage to upload. The price of the impression is decided in real time, according to the rate at which advertisers are willing to buy the ad impression, that is why it is called, real time bidding.

How you benefit from real time bidding?

The introduction of programmatic buying and selling of ad inventory through real time bidding has been revolutionary in the field of digital marketing. Here are some quick reasons why you should give our real time bidding service a chance:
Less wastage of money, by making buying decisions based on the importance and relevance of the webpage.

• Targeting live audience who are actively browsing websites related to your brands
• Meeting business goals through optimization of ad campaigns
• Reach a greater audience through our vast ad exchange network and increase your brand visibility